This is more of a back story than a mission statement per se. But we wanted to share with you a little about our business philosophy.

Right out of college, Charlie interned in New York City at the Interfaith Center on Corporate Responsability that called on companies to be responsible in their treatment of workers, respectful towards the environment and transparent with their customers.

Our locally-owned and operated company services the entire island of O’ahu (and ship to outer islands), with quick turn around times and stellar customer service. Read more about our business philosophy of “Pay it Forward.”

Owner & Founder Washington Teixeira was named after Brazil’s president of the 1920s. He helped run a family-owned, embroidery business for 12+ years in the state of São Paulo before moving to the North Shore of O’ahu in 2008. He also enjoys organizing body boarding competitions and surfing.

Co-Owner (Mrs.) Charlie Teixeira began working with North Shore Embroidery in 2010.Korean by birth, Charlie has a background in graphic design and in teaching history, & heads up the organizational side of the business. She also is the co-founder of Adoption-Identity-Culture, a mentorship group for adoptees.